Who we are
This website and our applications are operated by Acumen Analytics Limited, a company registered in Gibraltar. Where this policy refers to “we”, “us” or “our”, it means Acumen Analytics Limited.
For privacy-related questions, please contact us using the details in the Contact section below.
What information we collect
Depending on how you use our products and website, we may process information such as:
- Account and profile information where you create an account or communicate with us (for example, email address or display name if you choose to provide them).
- App and website usage information such as features used, general interaction data, and technical information about your device or browser.
- Support messages that you send when you contact us for help.
- Technical diagnostics such as crash reports or error logs, where these are collected to keep our services reliable.
We do not seek to collect more information than is reasonably needed to operate and improve our products. Specific features may collect different categories of data; where that is the case, we aim to describe it clearly in the app or in supplementary notices.
How we use information
We use the information we process to provide and maintain our services, respond to support requests, understand how our products are used in aggregate, fix bugs, improve performance and security, and comply with legal obligations where they apply.
We do not sell your personal information. We do not use your data to build profiles for unrelated third-party advertising unless we introduce such processing in the future and update this policy accordingly.
App analytics and diagnostics
We may use analytics and diagnostic tools to understand stability and usage patterns. That can include aggregated statistics (for example, how many people use a feature) and technical information associated with fault reports. These tools are typically configured to minimise personally identifiable data and to focus on product improvement rather than individual tracking.
Third-party services
Our apps and websites may rely on service providers (for example, hosting, email delivery, analytics or app store platforms). Those providers process information only as needed to perform services for us and are expected to use appropriate safeguards. Their own privacy policies may also apply.
If we link to third-party websites or content, their privacy practices are outside our control; we encourage you to read their policies.
Data retention
We retain information only for as long as needed for the purposes described in this policy, unless a longer period is required or permitted by law. Retention periods can vary depending on the type of data and the product you use. Where possible, we delete or anonymise data when it is no longer needed.
Your rights and choices
Depending on where you live, you may have rights to access, correct, delete or restrict certain personal data, or to object to particular processing. To make a request, contact us using the email below. We may need to verify your identity before responding.
Contact
Acumen Analytics Limited
Gibraltar
Email: matt@acumen-analytics.co.uk
Website: acumen-analytics.co.uk
Changes to this policy
We may update this policy from time to time. When we make material changes, we will take reasonable steps to inform you—for example by posting the updated policy on this page with a new effective date or by a notice inside our apps where appropriate.